If you are not currently adding at least 20 people a month to your business... then you are getting left behind by your competition!

Please Understand This - There is NO miracle pill to grow your business.  However, there are proven ways that work and are helping many people become successful in their network marketing businesses much faster than others!  One of these ways is to buy qualified leads or to create more prospects by another means. 


Let's Start with the Obvious


There are 2 types of people we can speak with to grow our business.  People that are currently looking for the product or opportunity that you have, and people that are not. Who would you rather talk to? 

Let's face it - It's a lot easier speaking with someone that is actively seeking what you have, rather than trying to convince someone that is not. But who are these active seekers and where do you find them?  "These people" are using the internet to look for other ways of making money. So by using the internet to create more prospects, It's sort of like going shopping for partners and customers!

Where do leads come from?


Leads can be generated in a variety of ways, but in this situation we are speaking of Internet leads.  A lead is created when someone answers a 3rd party ad on the internet. Or if you create your own leads, it may be from an ad you have placed. This could be a specific ad about a product or company, or even a general ad looking for people that are interested in working from home. Lead Companies usually do the advertising to generate these qualified leads and then sell them to people looking to build their business or sell their products.  So who wouldn't want to create more prospects for themself, rather than pay a company for them.


What is a qualified lead?

There are many types of leads you can buy and this will affect the cost.  You can get leads that are older; and this would be an ad someone answered 30 or maybe 60 days ago, and you can get Opt In Real Time Leads.  A Real Time Lead is created by a prospect that has just filled out the ad, and the term "Opt-In" means they have requested someone to call them with more information.  These are people that are actively searching for what you have - RIGHT NOW!  They have taken the time to fill out the ad because they are serious!  All you need to do is call them back with your information. They might still be sitting at the computer when you call!  So if you create more prospects for yourself, you can always have a fresh supply of Real time Opt-In leads contacting you!

The Age of your leads is one aspect to consider when choosing which leads to use.  You can also choose either a company specific lead or a generic opportunity lead. 

A company specific lead is created when someone answers an ad with specific information pertaining to your product or company opportunity.  So these people are requesting someone to contact them about EXACTLY WHAT YOU HAVE!  This is Gold!  If you create more prospects on your own, you can have an unlimited supply of Exclusive, Company Specific leads coming to you every day!

A generic opportunity lead is created when someone answers an ad with general information about working from home or a work at home possibility.  These are good too but require you to work the law of averages a bit more.

                              REMEMBER THIS

                 Some Will, Some Won't, So What.....Who's Next!

It's Called The Law of Averages


This applies to pretty much everything in life and is important to understand if you want to create more prospects for yourself.  It comes from the principle that over time, things balance out.  

For example:  If you are flipping a coin and it comes up heads the first 10 times.  The law of averages says that if you keep flipping it...eventually you will end up with tails.  So every time you flipped heads, increased the chances that you would flip tails.  

Here's another one:  You see a gumball machine and there are 100 gumballs in it.  There are 10 different colors and ten of each gumball in each color.  You want the 10 Red ones. When you start putting your coins in the machine; do you know when those 10 red gumballs will come out?  Of course not!  They could come out at the start, they could come out at the end, or they could be spaced out a number of ways.  One thing we do know is - that if we go through all of the gumballs we will definitely get our 10 red ones! 

Ok, one last example:  Someone owns a franchise.  Everyday they go to work and stand behind a counter and wait.  Some people walk in the store and buy something immediately.  Some people just browse.  Some people ask questions.  And some people look around and come back later.  The store owner is not going to stress out and chase after each person that doesn't buy something!  Why not? 

            Because Some Will, Some Won't, So What.....Who's Next!

                                           Always Remember


                              You are in the Filtering Game - Not the Convincing Game! 

     If you have to convince people to get into your business - you will have to convince them to stay! 

And when you create more prospects for yourslef; that is exactly what you will be doing - Filtering the good prospects from the rest.  So YOU get to chose only the best prospects to work with in your business!
 
What results can I expect from leads?

The industry success ratio for lead calling - regardless of the product or opportunity is at about 3%-5% success for generic leads and 5% - 10% for company specific leads. This means that on average, if you call back 100 generic leads, you will find 3-5 people that will be interested in what you have.  For company specific leads you can expect 5-10 people to be interested per 100.  The same results will apply when you create more prospects on your own.

So what does that mean?

We'll need to do some simple math here. First, we need to know how much leads cost.  On average you will find that generic opt in leads cost about $3.00 each, or $300 for 100 leads.  Company specific leads usually go for about $8.00, or $800 for 100 leads.  

The next thing we need to do is look at the profit you make for selling your product or enrolling someone into your opportunity.  Please keep in mind that we are only looking at the initial profits here and not the long term residuals that can be made over time.  

I've worked with many products and commission structures and have made as much as $1000 a sale. I also worked with a company that paid $300 for that initial purchase and enrollment.  And I've even made as low as $10 profit upfront.  Regardless of the cost; if you can create more prospects for yourself, than you can eliminate one expense, and increase your profit margin enormously!

So let's take a look at these 3 situations and the cost vs profit for buying leads:

Leads Cost      Success Ratio         Profits       Total Profit     Profit/Loss

 Generic $300/100           3% - 5%    (3 - 5 people)            $1000 each         $3000 - $5000                +$2700 - $4700
 Specific $800/100           5% - 10% (5 - 10 people)          $1000 each         $5000 - $10000              +$4200 - $9200

  Generic $300/100           3% - 5%    (3 - 5 people)            $300   each         $900  -  $1500                +$600  -  $1200
  Specific $800/100           5% - 10% (5 - 10 people)          $300   each         $1500 - $3000                +$700  -  $2200

  Generic $300/100           3% - 5%    (3 - 5 people)            $10     each          $30   -   $50                    (- $250) - (-$270)
  Specific $800/100           5% - 10% (5 - 10 people)          $10     each          $50   -   $100                  (- $700) - (-$750)

The great news is - That you can make an incredible amount of money by calling quality leads, depending on how much time you have. Just think about it!   These profits are based on 100 leads in a month.  Some people call 600 leads or more each month.  Think about what that could do to your pocket book and business growth! 

So we can see from this example that buying leads can be a great way to build your business and make a substantial profit.  But it's not always going to be cost effective if your profit margin is not big enough.  But just imagine if you could create more prospects for yourself and eliminate these ongoing expenses altogether!  That's everyone's dream!  If you can learn how to create more prospects on your own, you will be miles ahead of the competition and you can look forward to watching your bank balance Explode!

                So how do you create more prospects?
    CLICK HERE to find out more about how to create more prospects using the best methods available!                 
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